Description
This course aims to provide students with an understanding of the nature of enterprise and entrepreneurship and introduces the role of the entrepreneur, innovation and technology in the entrepreneurial process. It is not about small business or life style businesses but instead the development of growth oriented businesses - whether for-profit or not-for-profit. Entrepreneurship is both a way of thinking and of doing. It involves "building something from nothing" and successful entrepreneurs know how to manage and mitigate uncertainty and risk. The course content is relevant to those individuals thinking about starting a business or who are already in business - large or small, those who are interested in commercialising their own innovations or of others, and those who advise entrepreneurs or engage in policy making in the entrepreneurship area.
Objectives
1. understand why entrepreneurship is driving innovation and new ventures - in both the startup economy and the corporation
2. understand the different types of disruption - small scale to large
3. impart an understanding of the key characteristics of successful entrepreneurs and ventures - both startup entrepreneurship and corporate entrepreneurship
4. inspire participants to establish or understand ventures, based on a realistic view of the benefits and trade-offs
5. impart skills in identifying and evaluating opportunities, developing strategies for growth and securing the resources required
6. learn directly from successful entrepreneurs about the issues they confronted, approaches they took and how they managed the consequences
7. understand and have practical experience in current innovation strategies
8. understand the barriers and drivers of innovation
9. understand how innovation can be applied within the corporation
10. go through the steps of defining and building a startup
11. understand how experiments are defined and tested in the marketplace
12. define a pitch and present to a panel of investors
13. understand why entrepreneurial thinking is important in the corporate world.
Outlines
On successful completion of this course, students will be able to:
1. Discuss the attitudes, values, characteristics, behaviour, and processes associated with possessing an entrepreneurial mindset and engaging in successful appropriate entrepreneurial behaviour.
2. Discuss what is meant by entrepreneurship and innovation from both a theoretical and practical perspective, and the role of the entrepreneur in the new enterprise creation process.
3. Describe the ways in which entrepreneurs perceive opportunity, manage risk, organise resources and add value.
4. Develop a plan for implementing entrepreneurial activities in a globalised and competitive environment being responsible for the social, ethical and culture issues.
5. Critique a plan for implementing entrepreneurial activities in a globalised and competitive environment being mindful of the social, ethical and culture issues.
6. Engage in a continuing learning process through the interaction with peers in related topics, as individuals and as team members.
Lessons:
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AR