Description
This module includes a study of strategic planning including mission statement development, analysis of the external environment and internal organisational factors, development of strategic alternatives, selection of appropriate alternative, implementation of strategies and
competitive strategies and dynamics. Special emphases are given to the integration and coordination of the function areas within the enterprise. The case method will be used to provide practical experience in analysis and decision-making in the solution of business problems.
Objectives
At the conclusion of the module, it is intended the following instructional objectives would have been attained. The student will be able to:
1. Construct the essential strategic framework for a company.
2. Summarise the impact of the schools of strategies on a company’s strategic plans.
Outlines
1. The Essentials of Business Strategy
2. The Process of Strategic Formulation
3. Strategic Internal and External Analysis
4. Schools of Strategy: Planning, Positional, Resource
5. Organisational Strategies and Competitive Advantage
6. Strategic International Trade and Globalisation
Lessons:
EN 
AR