Description
This course emphasizes the value and process of strategic management. In addition to familiarizing students with new subject matter, students are expected to integrate and apply their prior learning to strategic decision making in organisations. The Strategic Management course is designed to explore an organisation’s vision, mission, examine
principles, techniques and models of organisational and environmental analysis, discuss the theory and practice of strategy formulation and implementation such as corporate governance and business ethics for the development of effective strategic leadership.
Objectives
1. Integrating the knowledge gained in functional areas of management.
2. Creating awareness regarding corporate governance and social corporate responsibility.
3. Helping the students to learn about the process of strategic management.
4. Helping the students to learn about strategy formulation and implementation.
Outlines
Unit 01 – Introduction to Strategy
Unit 02 – Strategic Capability
Unit 03 – Strategic Purpose
Unit 04 – Culture and Strategy
Unit 05 – Business Strategy
Unit 06 – Corporate Strategy and Diversification
Unit 07 - International Strategy
Unit 08 – Innovation and Entrepreneurship
Unit 09 – Mergers and Acquisitions
Unit 10 – Strategy Development Process
Lessons:
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