Description
Marketing Management is the art and science of choosing target
markets and getting, keeping and growing customers through creating, delivering and communicating superior customer value. Marketing management seeks to meet organisational objectives by effectively satisfying customer in a dynamic environment. This module provides an overview of marketing processes and marketing principles and provides student with the opportunity to apply the key concepts to practical business situations.
Objectives
At the conclusion of the module, it is intended the following instructional objectives would have been attained. The student will be able to:
1. Assess the target market.
2. Create a marketing plan for a corporation.
3. Apply marketing strategies to gain more market shares.
4. Manage a company’s public relations platforms.
5. Analyse target markets for a company.
Outlines
1. What is Marketing
2. Marketing Basics and General Concepts
3. Public Relations and Marketing
4. Marketing Procedures
5. Understanding the Buyer
6. Marketing Targets, Segments and Positioning
Lessons:
EN 
AR