Description
The unit aims to provide learners with an in depth understanding of strategic management and business planning, and tools for reviewing current organisational strategies. This includes strategic planning for profit as well as not for profit organisations and takes a global focus. The unit advances
learner knowledge of concepts and frameworks to develop effective strategic plans.
Objectives
1. Demonstrate an understanding of the nature, scope and context of strategic management
2. Demonstrate an understanding of the internal and external factors affecting an organisation
3. Be able to review existing business plans and strategies of an organisation
4. Be able to design internationalisation strategies for selected large organisations in global markets marketing in a public sector organisation
Outlines
Factors that impact the goal setting process
Different levels of strategy
Analyse the competitiveness
SWOT analysis
Practical application
Models in business strategy and planning
Environmental scanning
The use of stakeholder analysis to identify interested parties both inside and outside the organisation
Theoretical frameworks
Identification and evaluation of the forces that impact a company externally
Different levels of strategy
The need for strategic business management and planning in a global environment
Introduction to strategic planning
Lessons:
EN 
AR